Brent Legrady Legrady Lures

Meet the Maker: Brent Legrady of Legrady Lures

From Mesa, Arizona, Brent Legrady has carved out his own lane in the world of custom swimbaits. Entirely self-taught, Brent began building lures not for recognition, but out of a pure passion for fishing. What started as a personal craft has turned into Legrady Lures, a name that’s quickly earning respect among anglers who value quality, creativity, and performance.

Brent’s swimbaits are unlike anything else you’ll find on the water. With playful names inspired by pastries, Donuts, Fritters, Bearclaws, and Shortcakes, these lures combine fun with function. Each one is crafted using high-quality resins and paints, carefully tested and refined to deliver durability and lifelike action.

Like many American craftsmen, Brent faces challenges most don’t see — especially when it comes to finding people who will support and promote handmade products over mass-produced knockoffs. But he stays grounded in his purpose: “My passion of bait building comes from fishing, not a social media show. I like to say #forthefish.”

For Brent, “Made in America” isn’t just a label, it’s a commitment to quality and durability, something he takes pride in every time he pours, paints, and perfects a lure. Though his family once thought he was “crazy” for starting this journey, his persistence has proven otherwise: every Legrady Lure is a testament to his dedication and craftsmanship.

His advice for the next generation of lure makers? “Don’t follow in other bait makers’ footsteps. Glaze your own path.”

At Comstock Trading Company, we’re proud to feature makers like Brent who are keeping the American craftsman spirit alive - one handmade lure at a time.

📸 Find him on Instagram: @LegradyLures